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<div data-content-type="html" data-appearance="default" data-element="main">&lt;div class="embed-responsive embed-responsive-16by9"&gt;&lt;iframe src="https://www.youtube.com/embed/RvegfnOU3p8" width="320" height="140"&gt;&lt;/iframe&gt;&lt;/div&gt;
&lt;h3 style="text-align: center;"&gt;Incredible 1.4x magnification&lt;/h3&gt; 
&lt;h4 style="text-align: center;"&gt;Ideal for handheld macro, the lens gets closer than ever before.&lt;/h4&gt;
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&lt;h4 style="text-align: center;"&gt;0.5x magnification&lt;/h4&gt;
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&lt;h4 style="text-align: center;"&gt;1.0x magnification&lt;/h4&gt;
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&lt;h4 style="text-align: center;"&gt;1.4x magnification&lt;/h4&gt;
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&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h3 style="text-align: center;"&gt;Adjust soft focus and bokeh&lt;/h3&gt;
&lt;h4 style="text-align: center;"&gt;A variable Spherical Aberration Control ring can be used to adjust the look of the Bokeh, while applying a flattering soft focus effect.&lt;/h4&gt;
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&lt;h4 style="text-align: center;"&gt;&lt;strong&gt;SA control ring: -VE position&lt;/strong&gt;&lt;/h4&gt;
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&lt;h4 style="text-align: center;"&gt;&lt;strong&gt;SA control ring: 0 position&lt;/strong&gt;&lt;/h4&gt;
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&lt;h4 style="text-align: center;"&gt;&lt;strong&gt;SA control ring: +VE position&lt;/strong&gt;&lt;/h4&gt;
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&lt;p&gt;&lt;img style="display: block; margin-left: auto; margin-right: auto;" src="{{media url=wysiwyg/canon-new/1086207-14.jpg}}" alt="" /&gt;&lt;img style="display: block; margin-left: auto; margin-right: auto;" src="{{media url=wysiwyg/canon-new/1086207-15.jpg}}" alt="" /&gt;&lt;img style="display: block; margin-left: auto; margin-right: auto;" src="{{media url=wysiwyg/canon-new/1086207-16.jpg}}" alt="" /&gt;&lt;img style="display: block; margin-left: auto; margin-right: auto;" src="{{media url=wysiwyg/canon-new/1086207-17.jpg}}" alt="" /&gt;&lt;/p&gt;
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&lt;h3 style="text-align: center;"&gt;A lens for all situations&lt;/h3&gt;
&lt;h4 style="text-align: center;"&gt;RF 100mm F2.8L Macro IS USM is a superb L-series lens for close focus and portrait work, inspiring creativity.&lt;/h4&gt;
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&lt;h4 style="text-align: center;"&gt;&lt;strong&gt;Get closer than ever before&lt;/strong&gt;&lt;/h4&gt;
&lt;p style="text-align: center;"&gt;Revealing detail other macro lenses cannot with 1.4x magnification.&lt;/p&gt;
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&lt;h4 style="text-align: center;"&gt;&lt;strong&gt;L-series quality&lt;/strong&gt;&lt;/h4&gt;
&lt;p style="text-align: center;"&gt;A flattering focal length of 100mm makes RF 100mm F2.8L Macro IS USM ideal for portraits.&lt;/p&gt;
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&lt;h4 style="text-align: center;"&gt;&lt;strong&gt;Superb image quality&lt;/strong&gt;&lt;/h4&gt;
&lt;p style="text-align: center;"&gt;f/2.8 maximum aperture offers great performance in all situations.&lt;/p&gt;
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Focal length: 100mm Maximum Aperture: F2.8L Minimum aperture: 32

Canon RF 100mm F2.8L MACRO IS USM (RF100F2.8)

Incredible 1.4x magnification

Ideal for handheld macro, the lens gets closer than ever before.

0.5x magnification

1.0x magnification

1.4x magnification

Adjust soft focus and bokeh

A variable Spherical Aberration Control ring can be used to adjust the look of the Bokeh, while applying a flattering soft focus effect.

SA control ring: -VE position

SA control ring: 0 position

SA control ring: +VE position

A lens for all situations

RF 100mm F2.8L Macro IS USM is a superb L-series lens for close focus and portrait work, inspiring creativity.

Get closer than ever before

L-series quality

Superb image quality