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Sony Alpha 7 IV full-frame Hybrid Camera with 28-70 mm Zoom Lens, ILCE-7M4K + Sony Z-series Rechargeable Battery Pack, NP-FZ100

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&lt;h1&gt;10-bit HEIF still-image format for smooth gradations&lt;/h1&gt;
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&lt;p&gt;Along with conventional RAW and JPEG, you can choose the HEIF (High Efficiency Image File) format for still-image capture. Smooth 10-bit colour depth provides realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential. A selection of ten Creative Look presets and eight parameters can quickly craft a mood for your still images, movies and live streams. And since no post-editing is needed, you can share your vision immediately after shooting.&lt;/p&gt;
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&lt;h1&gt;Sony's flash units coordinate with the camera's face-detection system&lt;/h1&gt;
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&lt;p&gt;Sony's latest flash units communicate fully with the α7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones. For greater convenience during shoots, compatible flash and radio wireless commander units connected to the α7 IV can now be controlled directly from the camera interface.&lt;/p&gt;
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&lt;h1&gt;Fast Hybrid AF, evolved&lt;/h1&gt;
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&lt;p&gt;The Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy and tracking performance. With Sony's 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 759 phase-detection AF points. Both the mechanical and electronic shutters allow you to shoot more than 800 frames at up to 10 fps with AF/AE tracking, thanks to the α7 IV's high-capacity buffer memory, speedy BIONZ XR processor and improved memory-card writing speed.&lt;/p&gt;
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&lt;h1&gt;Sony's smart AI-based Real-time Tracking&lt;/h1&gt;
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&lt;p&gt;Sony's unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera. The high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways.&lt;/p&gt;
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&lt;h1&gt;Fast, accurate focus for difficult animal shots&lt;/h1&gt;
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&lt;p&gt;By setting the camera's subject detection type to "Animal" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal's face is upside down. For the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to "bird". The camera's astonishing speed and precision allow automatic tracking of a specific bird, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.&lt;/p&gt;
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&lt;h1&gt;4K 60p movies with smooth, natural-looking capture&lt;/h1&gt;
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&lt;p&gt;It is now possible to record movies at up to 4K 60p with full pixel readout and without binning, taking advantage of the α7 IV's brand-new image sensor and wide dynamic range for smooth images of fast-moving subjects. When recording 4K movies at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, highly detailed 4K. Select the mode that best suits your purpose, and let the camera deliver.&lt;/p&gt;
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&lt;h1&gt;Soft Skin Effect&lt;/h1&gt;
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&lt;p&gt;The α7 IV's built-in Soft Skin Effect makes skin look bright and beautiful, softening wrinkles, blemishes and dull-looking areas while adding emphasis to the eyes and mouth. This feature is available for still shots, movies and live streaming. The α7 IV supports UVC (USB Video Class) / UAC (USB Audio Class) standards that are usually included in USB cameras, so there's no need to prepare dedicated software in advance. Just connect via USB and get ready to go live at up to 4K resolution&lt;/p&gt;
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&lt;h1&gt;Next-level image quality with 10-bit 4:2:2 recording&lt;/h1&gt;
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&lt;p&gt;Make in-camera recordings with the amazing richness of 10-bit depth and 4:2:2 colour sampling, with either Long GOP or All-Intra frame encoding, for far greater flexibility in image grading, post-processing and compositing. All-Intra recording encodes every frame independently, at bitrates of up to 600Mbps, capturing complex motion more accurately and allowing more efficient editing workflows. The XAVC HS recording format uses HEVC/H.265 encoding to achieve twice the compression efficiency of AVC/H.264 encoding, for superior image quality and smaller, space-saving file sizes.&lt;/p&gt;
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سوني كاميرا ألفا 7 IV الهجينة ذات الإطار الكامل مع عدسة 28-70 (ILCE-7M4K) 

Sony Alpha 7 IV full-frame Hybrid Camera with 28-70 mm Zoom Lens (ILCE-7M4K)

<div data-content-type="html" data-appearance="default" data-element="main">&lt;h4&gt;Sony Z-series Rechargeable Battery Pack&lt;/h4&gt;
&lt;p&gt;- Dimensions (W × H × D): Approx. 38.7 x 22.7 x 51.7 mm&lt;br /&gt;- Weight: Approx. 83 g&lt;br /&gt;- Capacity: 7.2V / 16.4Wh (2280mAh)&lt;/p&gt;</div>

بطارية قابلة لإعادة الشحن من السلسلة Z من سوني (NP-FZ100)

Sony Z-series Rechargeable Battery Pack (NP-FZ100)

Sensor Type: 35 mm full frame (35.9 x 23.9 mm), Exmor R CMOS sensor
Number of Pixel (Effective): Approx. 33.0 megapixels
Monitor Type: 7.5 cm (3.0-type) type TFT
Lens Mount: E-mount
5600K Color Temperature
0-100% Dimming
8 Special Effect Settings
Bluetooth Wireless Control
Bowens-S Type Reflector Mount
Built-In Umbrella Mount

Mirrorless Cameras

Full Frame Cameras

Learn Product Photography

Learn Photography

• 33.0 megapixel full-frame partially stacked Exmor RS™ CMOS image sensor • BIONZ XR2 with integrated AI processing unit • Advanced AI processing for accurate subject recognition for a wide variety of subjects • Blackout-free continuous shooting at up to 30fps with full AF/AE tracking • Up to 7.5-step central and 6.5-step peripheral stabilization for handheld shooting

Mirrorless Lenses

DSLR Lenses

Back to School Offers

◼  Full-Frame | f/2.8 to f/22
◼  Fast Wide-Angle Zoom
◼  20% Lighter, 10% Smaller than Previous
◼  Four XD Linear AF Motors, Floating Focus
◼  Aperture De-Click and Lock Switches
◼  Zoom Smoothness Switch
◼  XA and Super ED Elements
◼  Fluorine Coating
◼  Dust and Moisture-Resistant Construction

High-End Cameras

Focal length:&nbsp;16-35 mm Lens mount: Sony E-mount Maximum Aperture: F2.8 VR: N/A Coating: Nano coating

Deals

Sony Cameras Offers

Photography Offers

• Powerful image stabilisation
• Vari-angle LCD screen, for selfie shooting with confidence
• High quality 20.1MP still image capture
• Directional 3-capsule mic and a bundled wind screen
• Compatible with all-in-one Bluetooth® grips
• Optimised for easy and natural selfies
• High image quality and easy advanced effects
• Smart auto-exposure (AE) transitions, optimised for faces
• Dynamic super slow motion
• Shoot 4K video like a pro

Lenses

<ul class="a-unordered-list a-vertical a-spacing-mini">
<li class="a-spacing-mini">• All-in-One Compact, Fast and Precise VXD Autofocus Zoom Lens.</li>
<li class="a-spacing-mini">• Fluorine Coating</li>
<li class="a-spacing-mini">• BBAR-G2 Coating</li>
<li class="a-spacing-mini">• VXD linear motor focus mechanism</li>
<li class="a-spacing-mini">• Outstanding Close-Up Performance with 1:1.9 Magnification (Half-Macro Shooting)</li>
</ul>

Philips

Godox

Lighting

Studio Light

Lighting Accessories

Continuous Lighting

Godox UL Series

<ul class="list_OMS5rN7R1Z">
<li class="listItem_OMS5rN7R1Z" data-selenium="sellingPointsListItem">330W Light with Carry Bag</li>
<li class="listItem_OMS5rN7R1Z" data-selenium="sellingPointsListItem">Output: 94,700 Lux at 3.3' w/ Reflector</li>
<li class="listItem_OMS5rN7R1Z" data-selenium="sellingPointsListItem">1800-10,000K CCT; Full RGB Color Control</li>
<li class="listItem_OMS5rN7R1Z" data-selenium="sellingPointsListItem">AC or Optional Battery Power</li>
<li class="listItem_OMS5rN7R1Z" data-selenium="sellingPointsListItem">Onboard &amp; App Control; NFC Connection</li>
<li class="listItem_OMS5rN7R1Z" data-selenium="sellingPointsListItem">CRI 95 | TLCI 94</li>
<li class="listItem_OMS5rN7R1Z" data-selenium="sellingPointsListItem">14 Lighting Effects</li>
<li class="listItem_OMS5rN7R1Z" data-selenium="sellingPointsListItem">Bowens S Accessory Mount, Black Housing</li>
</ul>

<ul class="list_OMS5rN7R1Z">
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">Two Lights with Light Stands &amp; Case</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">120W Fixtures</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">1800-10,000K CCT; RGB Color Control</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">16.6 x 15.7" Panel; AC/DC Operation</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">Optional V-Mount Battery Power</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">CRI 96 | TLCI 96</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">Onboard &amp; App Control</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">0-100% Dimming, 14 Lighting Effects</li>
</ul>

Gopro ESIS

GoPro

Photo Tripods

Get the shot when your camera’s out of reach.
<div class="RichText-root RichText_rich-text__zI7Q6" data-wbr-shy-support="" data-testid="default-styled-rich-text">The Waterproof Shutter Remote connects to your camera via Bluetooth® and gives you easy control of your camera. Start and stop recording or take a photo with just one button, plus it features an LED light that displays your camera’s recording status. It can be attached to bike handlebars and other gear, or worn using the included wrist extension strap.</div>

Offers

compatibility:&nbsp;FE 50 mm F1.8 maximum aperture for low-light shots:&nbsp;F1.8 circular aperture for:&nbsp;7-blade&nbsp;beautiful defocus effects focal length:&nbsp;75 mm (35 mm equivalent)&nbsp;with APS-C sensor MINIMUM FOCUS DISTANCE:&nbsp;1.48 ft (0.45 m) MAXIMUM MAGNIFICATION RATIO (X):&nbsp;0.14 x FILTER DIAMETER (MM):&nbsp;49 mm

Get the most stunning close-ups available in a GoPro
<div class="RichText-root RichText_rich-text__zI7Q6" data-wbr-shy-support="" data-testid="default-styled-rich-text">Expand the creative possibilities of your HERO13 Black with the premium HB-Series Macro Lens Mod. A manual variable focus ring gets you 4x closer to your subject than ever before on a GoPro—from 4.33in (11cm) to 2.46ft (75cm)—while focus peaking helps you see what’s in focus on the camera screen. Simply attach the lens and your camera will adjust its settings. Durable, scratch resistant and waterproof1 when installed.</div>

<ul class="list_OMS5rN7R1Z">
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">For Content Creators &amp; Vloggers</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">Output: 2430 Lux at 3.3' (5600K)</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">1800-10,000K CCT; RGB Color Control</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">10 x 8" Panel; AC/DC Operation</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">Optional NP-F Battery Power</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">CRI 96 | TLCI 96</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">Onboard &amp; App Control</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">0-100% Dimming, 14 Lighting Effects</li>
</ul>

<ul class="list_OMS5rN7R1Z">
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">For Content Creators &amp; Vloggers</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">Output: 1670 Lux at 3.3' (5600K)</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">1800-10,000K CCT; RGB Color Control</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">9 x 8" Panel; AC/DC Operation</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">Optional NP-F Battery Power</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">CRI 96 | TLCI 96</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">Onboard &amp; App Control</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">0-100% Dimming, 14 Lighting Effects</li>
</ul>

New Arrivals

Batteries and Chargers

New in Photography

Dual-Battery Charging
Fast Charging
Extended Battery Life

•  Best Replacement Battery for Sony NP-F970 NP-F960 NP-F975 NP-F950 NP-F930 NP-F330 NP-F550 NP-F570 NP-F750 NP-F770; Suitable for Neewer CN160, NW759/74K/760 FW759/74K/760 and Other LED Video Light or Monitor
•  6600mAh Li-ion Battery: High capacity/rechargeable Li-ion Battery with premium cell; Long-lasting use; Use cells passed UL for longer battery life
•  Portable Design: Easy to carry when out or travel
•  Function: Provides extra power for your digital video camera/camcorder, LED video light, or monitor
•  Never run out of battery power when you're just about to capture the perfect moment

Life jacket for your HERO.
<div class="RichText-root RichText_rich-text__zI7Q6" data-wbr-shy-support="" data-testid="default-styled-rich-text">
This easy-to-spot accessory keeps your HERO afloat if you lose it in the water. Mountable and waterproof, Floaty features tough, buoyant wraparound protection that allows access to camera buttons, LCD screen, LED and mounting fingers. It also includes a tether point.
</div>

Focal length: 70-200 mm Lens mount: Sony E-mount Maximum Aperture: 2.8 Compatibility: E-mount 35 mm full frame, E-mount APS-C Coating:&nbsp;Nano AR Coating

Focal-Length (mm): 24-700mm Mount: Sony E-mount Maximum aperture (F): F2.8 Compatible with: E-mount 35mm full frame, E-mount APS-C Coating: Nano AR Coating

DSLR Cameras

Action Cameras

◼  26MP APS-C Exmor R CMOS Sensor
◼  UHD 4K60 and Full HD 120p Video
◼  3.0" Touchscreen LCD, Vertical Support
◼  759-Point Fast Hybrid Phase Detection
◼  Up to 11-fps Shooting, ISO 100-32000
◼  Real-Time Eye AF and Tracking
◼  Background Defocus, Product Showcase
◼  Focus Breathing Compensation
◼  Directional 3-Capsule Mic and Windscreen
◼  E PZ 16-50mm f/3.5-5.6 OSS II Lens

◼  E-Mount Lens/Full-Frame Format
◼  Aperture Range: f/4 to f/22
◼  4 Aspherical Elements, 3 ED Elements
◼  Nano AR and Fluorine Coatings
◼  Direct Drive Super Sonic Wave AF Motor
◼  Optical SteadyShot Image Stabilization
◼  Internal Focus Design
◼  Focus Hold Button; AF/MF Switch
◼  Dust and Moisture-Resistant Construction
◼  Rounded 9-Blade Diaphragm

<ul class="list_OMS5rN7R1Z">
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">2800-6500K Variable Color Temperature</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">0-100% Dimming, Flicker-Free</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">7 Built-In Special Effects</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">DMX, Bluetooth, 2.4 GHz Wireless Control</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">32 Channels, 16 Groups</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">Bowens-S Type Reflector Mount</li>
</ul>

Mid-range telephoto prime:&nbsp;Yes Circular 9-blade aperture for:&nbsp;beautiful defocus effect Dust- and moisture-resistant design:&nbsp;Yes Minimum Focus Distance:&nbsp;2.63 ft (0.8 m) Maximum Magnification Ratio (X):&nbsp;0.13 Filter Diameter (MM):&nbsp;67

Gadgets

Microphones

Microphones and Wireless Transmitter 

Photography Lighting Equipment Offers

• For Content Creation, Mobile Journalism • For 2-Person Shoots with Sony Cameras • 2 x Transmitters with Built-In Mics • Dual-Channel Receiver with MI Shoe • 492' Transmission via Bluetooth 5.3 • 3.5mm TRS and USB-C Ports • Noise Cancellation, Low-Cut Filter • Attenuator Function, LED Indicators • Charging Case, 6-Hour Battery Life

<ul class="list_OMS5rN7R1Z">
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">Two Lights with Light Stands &amp; Case</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">Output: 2430 Lux at 3.3' per Light</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">1800-10,000K CCT; RGB Color Control</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">10 x 8" Panel; AC/DC Operation</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">Optional NP-F Battery Power</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">CRI 96 | TLCI 96</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">Onboard &amp; App Control</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">0-100% Dimming, 14 Lighting Effects</li>
</ul>

<ul class="list_OMS5rN7R1Z">
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">Two Lights with Light Stands &amp; Case</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">Output: 1670 Lux at 3.3' per Light</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">1800-10,000K CCT; RGB Color Control</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">9 x 8" Panel; AC/DC Operation</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">Optional NP-F Battery Power</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">CRI 96 | TLCI 96</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">Onboard &amp; App Control</li>
<li class="listItem_OMS5rN7R1Z" style="line-height: 24px;" data-selenium="sellingPointsListItem">0-100% Dimming, 14 Lighting Effects</li>
</ul>

<h3>Features</h3>
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<ul>
<li>Three-stage upgrade arm, easy to change angle, more flexible</li>
<li>The microphone can be rotated 360°, so you can keep the pickup direction is always facing the sounding place</li>
<li>The built-in spring balance system</li>
<li>With the included 5 Cable buckle, the mic cable can be fixed on the stand body groove for a tidy look</li>
<li>Suitable for microphones, cameras, fill lights, action cameras, mobile phones, and other devices within 2KG</li>
<li>Multiple interfaces：1/4'' 1/4'' to 3/8'' 1/4'' to 5/8''</li>
</ul>
</div>